According to the New York Times Article…

Features have proliferated on BlackBerrys as part of RIM’s move to the broader consumer market, and so have the number of models. Since 2007, RIM has introduced 37 models. The company, in a statement, said it did not know how many models were on the market.

How can a company not know how many products it cells? Sometimes it seems like journalists are just piling on with RIM, but maybe it’s justified.